Reengineering construction equipment report

This report aims to: ƒƒ
– Establish a common terminology and systematic overview of the construction equipment industry
ƒƒ- Provide unique insights into what the decision makers of the European construction equipment industry have on their minds and what their plans are for the future
– Shed light on what success will require going forward and what that means for different OEMs

Files

• Text of the report made by McKinsey