Sales on the European construction equipment market grew by 9% in 2014



The Committee for European Construction Equipment, CECE, has published its annual economic report.

On it, there are huge disparities: Southern Europe remains at very low absolute levels whereas markets such as the UK and Germany are not that far away from pre-crisis levels.

Heterogeneity was great across countries: while the UK saw sales growth of one third compared to the already strong 2013, Turkey and Russia had a devastating year with market declines of 25% and 37%, respectively.


Earthmoving equipment – sector is back on the levels of 2012

In 2014, 135,000 units of earthmoving equipment were sold in Europe (including Russia and Turkey) that means an increase of 6% and puts the sector back to the levels of 2012.

On an aggregate level, the industry lost momentum over the year.

The negative impact is particularly attributable to Russia, while another problematic market was France where the economic scenario of the industry worsened significantly over the year.

A tremendous growth of 32% pushed the UK earthmoving equipment market to the second rank in Europe, behind only the German market that already on comparably high levels and it managed to further grow by almost 10%.

Nordic countries were equally robust last year and grew by 10.5% on average, while in Western Europe, the Netherlands (+35%), Belgium (+11%), and Austria (+14%) were strong.

Southern Europe finally delivered some sign of life, albeit at an extremely low absolute level: the Spanish earthmoving market grew by 54%, the tiny Portuguese market jumped by 69% and Italy saw a sound growth of 20%.


Road construction equipment was the best-performing of all sub-sectors

In 2014, the total sales growth of road construction equipment amounted to 19% compared to 2013.

Rates of growth were similar across product groups: light compaction equipment sales increased by 20%, sales of self-propelled rollers were 16% above 2013 levels and sales of asphalt pavers grew by 21%.

The picture looked much less friendly for the building construction equipment sector.

Major reasons for this are a flat building sector in Europe after two consecutive years of decline, and a statistical base effect (strong growth of equipment demand in 2013).

Total sales of concrete equipment in 2014 were 13% below previous year’s levels on the European markets.