Reengineering construction equipment: from operations focused to customer centric
20/06/2016
This is the tittle of the new study on the European construction equipment industry, which has elaboratedd the management consultancy firm McKinsey & Company.
The report builds on data from multiple well-established sources as well as interviews with more than 30 industry experts and a unique survey of senior executives at more than 75 OEMs (original equipment manufacturers).
This survey was conducted in conjunction with CECE, the European construction equipment manufacturers’ association, who reached out to their member companies based across Europe.
The report itself, however, is an independent McKinsey publication.
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